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Paddle is a Merchant of Record platform that simplifies payment infrastructure for digital product companies, serving over 10,000 software sellers across 245 territories. The company is backed by major investors including KKR, FTV Capital, Kindred, Notion, and 83North.
You will be a Senior Content Writer responsible for shaping Paddle's external narrative through bold, customer-centric storytelling. This role combines journalistic instincts with product marketing expertise, turning complex payment and fintech concepts into compelling narratives that drive understanding and adoption.
Key responsibilities include:
- Developing original editorial and product content across multiple channels and formats
- Identifying sharp angles and strong points of view for product launches, feature releases, campaigns, and customer stories
- Translating product strategy, customer problems, and technical details into clear, memorable narratives
- Applying SEO principles while maintaining originality, clarity, and readability
- Using audience insights, search data, and performance metrics to inform content strategy
- Collaborating with Product, Product Marketing, Communications, Design, and subject-matter experts
- Maintaining Paddle's tone of voice and editorial standards
- Working with design tools like Figma to bring content to life
- Challenging briefs when a better story or angle exists
You'll work in a digital-first, distributed environment with a hub in Toronto. Paddle values transparent, collaborative culture and offers unlimited holidays, stock options, enhanced parental leave, private healthcare, and an annual learning fund.
Requirements:
- Proven experience as a writer, journalist, editor, or content specialist with a strong published portfolio across multiple channels
- Ability to write about tech, business, and complex subjects while finding the human angle
- Demonstrated skill at turning product strategy, customer interviews, research, and expert input into engaging stories
- Willingness to challenge briefs and propose better angles or approaches
- Understanding of SEO fundamentals and content performance metrics
- Ability to manage multiple briefs and deadlines without compromising quality
- Comfort working with AI tools and design platforms (Figma)
- Portfolio must include: two pieces showing range (short-form to long-form), a customer story/case study/interview-led piece, and ideally an example from a product launch/activation
- Prior B2B tech experience is not required; strong ability to understand complex subjects and ask good questions is valued
