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Trulioo is a global leader in digital identity verification and continuous risk intelligence, serving over 5 billion people and 700 million business entities across 195 countries. The company is redefining trust online by shifting from one-time identity checks to continuous lifecycle monitoring and verification.
You will own the narrative and public case for why continuous intelligence beats point-in-time verification. This is a strategic marketing leadership role where you build Trulioo's category positioning and ensure the company becomes synonymous with continuous risk intelligence before competitors claim that space.
Key responsibilities include:
- Develop and own Trulioo's core narrative across PR, thought leadership, and editorial initiatives that actually ship and drive business impact.
- Translate Trulioo's category language (verified identity vs. verified risk, defensible decisioning, system of trust) into messaging that resonates with C-suite executives (CROs, CCOs) and becomes part of their vocabulary.
- Own the website as a narrative surface that communicates value proposition clearly; if visitors don't understand Trulioo's differentiation by the time they leave, the work isn't complete.
- Transform Trulioo's proprietary data on fraud patterns, identity risk, and verification trends into original research and benchmark reports that drive media outreach and thought leadership.
- Build a cohesive multimedia and video strategy where founder stories, conference content, and long-form reports all reflect consistent brand voice and messaging.
- Create working brand systems (not static PDFs) for voice, tone, and messaging that enable the team and AI tools to maintain quality and consistency at scale.
- Establish feedback loops between published content and business outcomes; measure what moves prospects from awareness to conviction and let data shape future content strategy.
- Manage agency partners and build a lean editorial team; architect the ideation, workflow, and social listening systems that power your content engine.
- Write and edit high-impact pieces yourself; AI is an enabler, not a replacement for brand humanity and editorial judgment.
- Prepare executives and internal spokespeople for press engagements and narrative-sensitive moments.
The role leverages AI and emerging technologies to enhance productivity and decision-making. You will work hybrid from the San Diego office (3 days per week on-site) or fully remote for the right candidate. Trulioo is headquartered in Vancouver with strategic hubs in San Diego and Dublin, and is recognized as a BC Top Employer.
