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Spryker is a modular, headless, API-first commerce platform trusted by industry leaders including Ricoh, Siemens, Daimler, Bosch, ZF, Hilti, and Aldi. The company enables businesses to build, scale, and customize digital commerce experiences across B2B, B2C, and marketplace models.
As Content Marketing Manager, you will report to the Director of Marketing and own the end-to-end content lifecycle for Spryker's global marketing team, with a strong focus on the DACH region. This is a mid-level role ideal for a content professional with solid SaaS background who can work independently while bringing both editorial rigor and commercial instincts.
Key responsibilities include:
- Develop and execute content marketing strategy aligned to pipeline and brand goals, covering long-form articles, whitepapers, case studies, landing pages, email nurture sequences, and social content
- Plan and run integrated content campaigns targeting key personas across Spryker's ICP industries, with primary focus on DACH region
- Collaborate with product marketing, demand generation, and sales to translate positioning and messaging into compelling copy and assets
- Manage editorial calendar ensuring consistent, high-quality publishing cadence across owned and earned channels
- Repurpose and localize global content assets for DACH audiences, adapting tone, context, and references for German-speaking markets
- Track and report on content performance using metrics like traffic, engagement, MQL contribution, and pipeline influence
- Support SEO strategy through keyword-informed content planning and optimization of existing assets
You will craft compelling B2B content addressing challenges of digital commerce leaders and execute campaigns that resonate within the DACH market. The role requires strong written communication, ability to work cross-functionally, and data-driven approach to content optimization.
