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HackerOne is a global leader in Continuous Threat Exposure Management (CTEM), combining AI-powered platform capabilities with the world's largest community of security researchers. The company delivers continuous reduction of cyber risk for enterprises through solutions including bug bounty, vulnerability disclosure, agentic pentesting, AI red teaming, and code security. Trusted by industry leaders such as Anthropic, Crypto.com, General Motors, Goldman Sachs, Lufthansa, Uber, UK Ministry of Defence, and the U.S. Department of Defense.
As Content Marketing Manager, you will lead key parts of HackerOne's content program, serving as part editor, part storyteller, and part content strategist. Your responsibilities include managing the HackerOne blog (editorial calendar, story development, publishing, optimization, and performance tracking); leading development of annual research and flagship reports by finding compelling narratives in data; interviewing subject matter experts to uncover stories that strengthen thought leadership; translating complex cybersecurity topics into clear, engaging content for security leaders; executing answer engine optimization (AEO) and search engine optimization (SEO) strategy using search data and audience insights; maintaining HackerOne's Style Guide for consistency; managing the content intake process to prioritize and develop strong stories; adapting content for campaigns and social media; measuring content performance to inform future creation; and leveraging AI tools throughout the content process while maintaining strong editorial judgment.
You will work cross-functionally with experts across HackerOne, bringing an audience-first mindset and data-driven approach to content that reaches the right people and makes measurable impact.
REQUIREMENTS:
- 3+ years of experience in content marketing, editorial, journalism, or related role
- Strong storytelling ability with demonstrated experience finding interesting angles, building clear narratives, and making complex subjects engaging and accessible
- Excellent writing, editing, and interviewing skills with strong editorial judgment and attention to detail
- Experience developing research-driven content, reports, or thought leadership and turning data and expert insights into stories for specific audiences
- Experience managing a content program, publication, or editorial calendar
- Experience with SEO and/or AEO, including keyword research, content optimization, and performance measurement
- Experience using AI tools to support content creation, research, optimization, or other marketing workflows
- Strong collaboration and project management skills with ability to work across teams and bring ideas from concept to publication
PREFERRED QUALIFICATIONS:
- Experience creating content for B2B technology, cybersecurity, or other technical industries
- Background in journalism, editorial, research, or field where interviewing and story development are core skills
- Familiarity with content and search performance tools such as Google Analytics, SEMrush, or similar
- Experience adapting stories and content for social media and other marketing channels
- Experience partnering with product marketing, demand generation, communications, or product teams
- Curiosity about how search, AI, and changing audience behaviors are reshaping content and storytelling
