SlipstreamJobs tracks this role from the company's public career site. Apply directly on the employer's site.
Salary: GBP 48,000 - 0 / annual
GoCardless is a global bank payment company processing $130bn+ annually across 30+ countries. The company enables over 100,000 businesses to collect and send payments through direct debit, real-time payments, and open banking, with connectivity to 2,500+ banks.
You will join the Global Growth team as a Content Marketing Manager, working alongside two peer Content Marketing Managers, Growth Marketers, a PR Manager, and Brand & Communications leaders. Your primary responsibility is creating content for existing self-serve customers that supports lifecycle communications and customer demand generation campaigns, with the goal of increasing product usage and driving upsells.
Key responsibilities include:
- Acting as a content consultant, providing best-practice guidance on copy, tone of voice, and messaging across multiple channels and formats
- Creating diverse content types: email campaigns, in-product messaging, video scripts, blogs, masterclasses, chatbot copy, and thought leadership pieces
- Developing and executing multiple content calendar streams aligned with customer campaigns and global initiatives
- Analyzing campaign data both in-flight and post-completion to optimize performance and inform strategy
- Partnering with Customer Advocacy and Product Marketing teams to develop case studies and testimonials for campaigns, events, and webinars
- Managing external contributors and vendors as needed to support content production
You bring B2B marketing content experience, strong writing skills with deep understanding of tone of voice and brand guidelines, and the ability to create both written and spoken content. You're comfortable with email marketing platforms (Salesforce), CMS systems, and use data to validate ideas and measure impact. You excel at managing multiple projects simultaneously, have strong editorial skills, and can work both independently and cross-functionally. Experience with UX copywriting, AI overviews (AIO), and Generative Engine Optimization (GEO) is welcome but not required. No payments or fintech background necessary—what matters is your innovative thinking, ability to leverage data, and skill at collaborating with subject matter experts to create compelling customer-focused content.
