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Tangible Markets is a fast-growing, tech-driven platform providing liquidity solutions to LPs in the private markets, combining deep sector expertise with modern infrastructure across private equity, private credit, and real assets.
You will build and manage the marketing operations infrastructure that connects marketing activity with sales, with a focus on making HubSpot a powerful operating system for understanding contact engagement and identifying intent signals. This is a hands-on role, not focused on inbound lead generation or MQL metrics, but rather on understanding how contacts engage with Tangible over time—what they read, which campaigns they respond to, website behavior, and other signals—to identify increasing interest levels and enable quick action.
Key responsibilities include:
**HubSpot & Marketing Operations**: Own and manage Tangible's HubSpot marketing operations architecture. Build, maintain, and optimize HubSpot workflows, properties, lists, segmentation, campaigns, and automation. Ensure HubSpot correctly captures and connects engagement data across marketing channels. Develop robust processes for tracking contact engagement across email, website activity, content consumption, and campaigns. Maintain data quality, contact lifecycle processes, and database integrity. Identify opportunities to improve how HubSpot supports Marketing and Sales as the business scales.
**Engagement Scoring & Intent Signals**: Build and refine contact engagement scoring based on meaningful behavioral signals. Develop scoring models that help identify when existing contacts show increased engagement or intent. Combine signals such as content engagement, website activity, email interactions, and campaign participation. Use scoring to help Sales identify who is becoming more engaged and should be contacted sooner. Continuously test and refine scoring logic based on what proves useful to Sales.
**Nurture & Marketing Automation**: Design, build, and manage nurture programs in HubSpot. Develop segmented nurture journeys based on audience, interests, engagement, and relationship stage. Manage messaging, sequencing, and logic behind automated campaigns. Test subject lines, messaging, timing, segmentation, and calls to action. Monitor campaign performance and optimize based on engagement and commercial outcomes.
**Messaging & Sales Enablement**: Work closely with Sales to understand messaging and information needs. Develop and manage marketing messaging for nurture and email campaigns. Support Sales with relevant outreach messaging, follow-ups, and enablement materials. Help Sales interpret and act on engagement signals from HubSpot.
**Content Operations**: Ensure Tangible's content is properly integrated into marketing operations infrastructure. Ensure content assets, reports, and newsletters are connected to HubSpot and engagement is tracked at the contact level. Work with the team to ensure campaigns and content launches are set up correctly operationally. Report on which content generates meaningful engagement.
**Reporting & Optimization**: Build clear reporting around contact engagement, campaign performance, and sales signals. Provide actionable insight rather than vanity metrics. Identify patterns in contact behavior that inform marketing and sales activity. Continuously improve the marketing operations infrastructure based on data and feedback.
**Strategic Collaboration**: Work closely with leadership and Sales to align marketing operations with commercial priorities. Partner with Sales to ensure engagement signals are genuinely useful in prospecting and relationship management. Help establish processes and infrastructure as Tangible scales. Act as the internal owner and subject-matter expert for HubSpot marketing operations.
