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Pennylane is a fast-growing fintech company providing accounting and financial software for SMEs and tax advisory firms. Founded in France, the company has raised €225M (including from Sequoia) and now operates across Europe with 900+ employees and a strong remote-friendly culture. Pennylane is expanding into Germany as a strategic growth market and seeks a Content & Communications Marketing Manager to shape how the brand is perceived and communicated in the German market.
In this role, you will develop Pennylane's local content strategy for Germany, translating complex product, accounting, and market topics into relevant, clear, and compelling content tailored to German audiences—not simply translating French content, but creating communications that resonate with the German market, target audiences, and brand identity.
Key responsibilities include:
**Content & Editorial:** Develop LinkedIn content strategy and editorial calendar with relevant content pillars (product, e-invoicing, market trends). Create case studies and customer stories in video and written formats with structured repurposing approaches. Conceive high-quality lead magnets, guides, articles, and other formats for tax advisory firms and SMEs. Build and develop the German newsletter with relevant topics and formats. Support podcast development and production. Adapt successful international content for Germany, considering market, audience, and cultural context.
**Product & Sales Content:** Collaborate closely with Product Marketing, Product, and Sales teams to develop content around product launches and market topics. Translate complex product, regulatory, and accounting topics into clear, engaging content. Develop sales enablement materials including pitch decks, one-pagers, product stories, and supporting assets. Capture recurring questions, objections, and audience needs and translate them into reusable content.
**Events & Communications:** Create content for events, webinars, and conferences (social posts, emails, presentations, event pages, on-site materials). Support communication before, during, and after events, ensuring consistent brand presence.
**Content Operations:** Build clear content processes and editorial plans with the German and international teams. Coordinate with designers, freelancers, agencies, and external partners as needed. Leverage AI tools thoughtfully for research, drafting, repurposing, and localization while maintaining quality, accuracy, and brand tone. Analyze which topics and formats perform and continuously improve content strategy.
You will be part of the international Brand team, working closely with Marketing, Sales, Product, and Events functions. This role offers the opportunity to shape brand foundations in a new market with support and resources from the international team, while maintaining autonomy to develop communications that truly resonate with German audiences.
**Requirements:**
- Native-level German language skills and very good professional English proficiency
- Approximately 5 years of experience in Content, Communications, Product Marketing, Brand Content, or B2B Marketing
- Experience writing for B2B audiences, ideally in SaaS, FinTech, Finance, Accounting, or other complex/regulated sectors
- Ability to quickly grasp complex information and develop clear, relevant, compelling narratives
- Strong editorial judgment and understanding of what messaging truly needs versus what to omit
- Structured approach to managing multiple topics and projects simultaneously
- Comfort collaborating across diverse teams (Brand, Product, Sales, Growth, Events)
- Ability to work independently, ask clarifying questions, and drive action without perfect briefs
- High quality standards balanced with speed and pragmatism
**Preferred (not required):** Experience building a brand in a new market, knowledge of content repurposing and AI-assisted content processes, experience in international environments.
