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CarOnSale is an AI-powered B2B platform for used-car trading across Europe, serving over 40,000 buyers from 20+ countries with 85% exclusive inventory. The company operates as an integrated operating system combining software, pricing intelligence, logistics, and financing for the automotive industry.
You will own content strategy and editorial planning, deciding which topics CarOnSale covers throughout the year. Your responsibilities include developing whitepapers, market analyses, and technical articles based on platform data; building media presence through PR relationships and topic placement; ensuring CarOnSale visibility in search results and AI-generated answers when dealers research; independently managing the content pipeline (topics, formats, timings); planning and executing dealer events from conception to on-site delivery; coordinating content distribution with CRM and new media teams; and reporting directly to the Principal of Marketing.
You will work hybrid: 3 days in the Berlin office, 2 days remote, plus 10 days "work from anywhere" annually.
REQUIREMENTS:
- Professional writing experience for specialist audiences, from B2B content marketing, trade journalism, corporate communications, or agency backgrounds
- Ability to explain complex topics clearly with evidence-based claims
- Skill in writing for specialist audiences without sounding promotional
- Independent work style with strong project management across multiple initiatives
- Active use of AI tools (Claude, ChatGPT, Copilot) in daily work
- German at C2 level; English at C1 level
PREFERRED:
- Automotive, mobility, or B2B platform experience
- Hands-on event management experience
- Existing PR network or documented media contacts
- SEO and AI-answer visibility (GEO, AEO) knowledge
- CRM-driven distribution understanding
