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Salary: USD 95,000 - 105,000 / annual
Havenly Brands operates a portfolio of home furnishings and design brands including Havenly, Interior Define, The Citizenry, Burrow, The Inside, and St. Frank. The company combines proprietary 3D visualization technology, a global network of AI-empowered designers, and a customer-facing AI design assistant to transform how millions design their homes.
You will serve as Content & Brand Strategy Manager, reporting to the Brand Director. This is an operational role that translates brand strategy into execution across all brands and channels. You are the connective tissue between strategy and delivery—a rare combination of sharp writer with strong editorial instincts and process-oriented operator.
**What You'll Own:**
- The content engine: manage editorial calendars across brands, oversee the freelance writer roster, and balance quality against deadlines.
- Customer insights: monitor NPS, customer feedback, and brand personas; translate learnings into content priorities and report insights to the brand team.
- Measurement and continuous improvement: track content and campaign performance, run post-launch retros, and share clear recommendations with leadership and cross-functional partners.
**What You'll Drive:**
- Editorial execution across all brands: assign and edit work, human-proof and sharpen AI-drafted articles, source imagery, execute SEO, and ensure everything published is accurate, on-brand, and optimized to rank.
- Brand voice and copy quality at scale: give clear creative direction to copywriters and freelancers, write copy when needed, and maintain AI-assisted brand voice guidelines (Claude) so tools embed brand standards across the team.
- Influencer marketing execution: coordinate partners and shoots, distribute assets across organic, paid, and mutual channels, and drive promotion.
- Program management for new initiatives: once strategy is set, own execution end-to-end—whether SEO pushes, brand campaigns, events, or launches.
- Cross-functional GTM execution: be the glue across marketing, creative, merchandising, and web; brief CRM, paid, and social teams; orchestrate campaigns end-to-end; ensure nothing slips.
**Requirements:**
- 5–8 years of experience spanning content/editorial and brand marketing, including hands-on SEO (keyword strategy, on-page optimization, content planning) and managing copywriters or freelance rosters.
- Balanced analytical and copywriting skills: can dig into performance data, NPS, and customer insights to build personas and set priorities, and can write headlines that convert.
- Deeply process-oriented program manager: organized, detail-obsessed, skilled at taking strategy to done across cross-functional teams.
- Sharp editorial judgment; ability to give clear, constructive creative direction; skill at writing briefs that align CRM, paid, social, and creative around one message.
- Approach ambiguous problems by identifying what's broken and acting, not waiting to be told.
- Move fast, take real ownership of outcomes, hold yourself to a high bar.
- Collaborate well across teams with a low-ego, no-drama approach.
**Bonus:** Experience in home/retail, multi-brand environments, content and SEO platforms, plus a portfolio of copy or content you're proud of.
**Culture Note:** Havenly is building with AI as part of how it works. The company seeks people genuinely curious about AI-assisted tools and eager to adopt them; existing expertise is not required, but openness is.
