SlipstreamJobs tracks this role from the company's public career site. Apply directly on the employer's site.
Salary: USD 80,000 - 80,000 / annual
Milk Bar seeks a Content and Social Media Manager to own the brand's content machine and community strategy across all digital channels. You will drive Milk Bar's owned digital content strategy, ensuring cohesive messaging across brand campaigns, product launches, and community engagement initiatives.
Key responsibilities include:
- Own Milk Bar's and founder Christina Tosi's content and community strategy, managing monthly planning, creative concepting, execution, and publishing across the social and content ecosystem to support brand and business objectives.
- Lead all social media content production, balancing self-produced scrappy content with Creative team-produced assets to create compelling, engaging content that activates the community.
- Brief the Creative team on specific content needs and strategic direction.
- Lead influencer relations, including relationship nurturing, product partnerships, and strategic recommendations to leverage influencers (budget-dependent).
- Serve as an extension of the culinary and R&D teams, visiting Milk Bar bakeries and the R&D Kitchen in Williamsburg multiple times per week to capture authentic, in-the-moment content; drive culinary storytelling in over 50% of content.
- Partner with the Creative team on large brand shoot concepts, copy development, and visuals tied to launches and marquee brand moments to ensure unified messaging across channels.
- Respond to daily social media mentions and partner with Communications and Customer Experience teams to maintain brand representation and provide excellent customer service.
- Leverage social media analytics tools and industry resources to optimize content strategy, drive engagement, and identify digital trends.
- Function as the internal digital trend lead for the Brand team, proactively identifying real-time content and engagement opportunities and sharing cultural insights with the broader team.
- Embody the Milk Bar ethos and core values; serve as a brand ambassador internally and externally.
Requirements:
- Bachelor's degree with focus on business, marketing, or communications preferred.
- 2+ years professional experience in a creative or marketing-focused role.
- Working knowledge of and proficiency in iPhone photography, video editing, and Adobe design programs.
- Background in food and beverage or hospitality industry is a plus.
- Experience in a fast-paced, high-growth startup environment; must be comfortable navigating multiple priorities and building plans from scratch.
- Creative thinker who challenges the status quo and seeks to elevate the brand.
- Excellent project and process management skills with outstanding attention to detail.
- Strong collaboration and cross-functional teamwork abilities; ability to build relationships inside and outside your department.
- Proactive and curious mindset; willingness to ask questions and challenge norms.
- Cover letter attachment required.
