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OpenAI is seeking an experienced Consumer Marketing Lead for Korea to set strategy and lead execution for one of the company's most important consumer markets. This is a senior, full-stack consumer marketing role requiring deep understanding of Korean culture, audiences, platforms, and competitive landscape.
You will own integrated consumer marketing for Korea across brand, product, digital, social, creators, partnerships, and cultural moments. Key responsibilities include setting and executing Korea's consumer marketing strategy grounded in priority audiences and measurable business outcomes; leading full-funnel programs that grow weekly active users, product adoption, retention, brand preference, and advocacy; translating new product capabilities into locally resonant stories, use cases, launches, and cultural moments; leading local agencies, creators, and production partners to deliver culturally relevant work across paid, owned, and earned channels; and partnering with Product Marketing, Growth, Social, Comms, Partnerships, and regional leadership.
You will represent the voice of Korean consumers internally, ensuring local nuance and market evidence shape strategy, creative, product positioning, and execution. You will work closely with the Korea B2B Marketing Lead and local market leadership while maintaining clear ownership of the consumer agenda.
Required qualifications include 10+ years of marketing experience with a strong record of building consumer brands and driving product growth in Korea; deep understanding of Korean culture, consumer behavior, media, creators, and platforms; fluency in Korean and English; proven ability to build and execute integrated plans across brand, product, digital, social, creator, partnership, and experiential channels; strong strategic judgment paired with hands-on operating style; a strong network of local agencies, creators, and production partners; and excellent communication and collaboration skills.
