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Addi is a leading fintech platform in Colombia serving over 2 million customers and 20,000+ merchants. As the country's fastest-growing marketplace and largest Buy Now, Pay Later provider, Addi offers banking solutions (deposits, payments, unsecured credit) and commerce services (e-commerce, marketing). The company recently achieved profitability and secured regulatory approval to operate as a bank, backed by top-tier investors including Andreessen Horowitz, Goldman Sachs, and Union Square Ventures.
The Consumer Growth Specialist role is a high-impact operational position supporting the Growth team. You will execute analytical and operational work that drives growth projects forward at speed and quality. Reporting to a Growth Manager, you will own data pulling, audience building, GTM coordination, and weekly reporting across 4-5 concurrent active projects.
Key responsibilities include: accelerating test velocity by 30% in the first 6 months through data pulls, audience setup, and GTM coordination; maintaining clean, MECE test pools by managing audience segmentation and enforcing test group separation; delivering weekly performance reports with zero gaps; owning GTM coordination for at least 3 active projects simultaneously as the operational link between Growth, Branding, and Product; and launching campaigns in Braze independently when Marketing Operations lacks capacity.
Required skills: intermediate SQL (Databricks or similar) for reliable data pulls and validation; ability to read dashboards and identify insights; ROI analysis capability (cost per incremental user, payback, return by segment); hands-on CRM platform experience (Braze or comparable) including end-to-end campaign execution; understanding of lifecycle strategy across onboarding, activation, retention, and reactivation; ability to manage 4-5 concurrent workstreams without dropping items; clear cross-functional communication and influence without authority; and AI fluency at practitioner level (AI-L2+) with daily use of Claude, ChatGPT, or comparable tools for summarizing data, drafting briefs, and structuring work.
You must execute with speed and accuracy, complete requests end-to-end without step-by-step direction, follow SOPs consistently, and proactively communicate status and flag risks early. This role requires moving cross-functional work forward by keeping stakeholders aligned and taking data-backed positions on next steps.
