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Salary: USD 230,000 - 280,000 / annual
Webull is a leading global digital brokerage platform serving over 20 million users across 16 regions worldwide. The company is FINRA-regulated and headquartered in St. Petersburg, FL, with a major office at 44 Wall Street in New York City.
You will lead and scale the U.S. marketing function as Chief Marketing Officer, reporting to the Corporate SVP & Global CMO. This is a strategic executive role responsible for developing and executing a modern, data-driven marketing strategy that strengthens brand presence, accelerates customer acquisition and retention, and supports sustainable business growth across the U.S. market.
Key responsibilities include:
- Lead U.S. Creative, Brand Marketing, and Product Marketing strategy, aligning priorities with the firm's broader global marketing strategy and business objectives
- Own customer acquisition strategy and performance, optimizing traffic, conversion, customer experience, acquisition costs, and channel investment to drive sustainable and profitable client growth
- Own the development and execution of the U.S. brand strategy, positioning, messaging, and go-to-market approach across key products and customer segments
- Drive integrated marketing strategies that strengthen brand awareness, support customer growth, and translate product capabilities into compelling customer value propositions
- Lead and develop a high-performing marketing organization of approximately 15 to 50 professionals across Creative, Brand Marketing, and Product Marketing
- Partner closely with Product, Sales, Operations, Compliance, Legal, and executive leadership to align marketing priorities, customer experience, and business goals
- Serve as a strategic marketing leader to the Global CMO and executive team, using market intelligence, customer insights, and performance data to shape growth strategy and investment priorities
You will bring a balance of strategic leadership and operational execution, with experience building scalable marketing programs within highly regulated industries. This leader will partner closely with executive leadership to elevate market positioning, drive measurable commercial impact, and ensure all marketing initiatives align with regulatory expectations and corporate objectives.
QUALIFICATIONS:
- Bachelor's degree in Marketing, Business, Communications, or a related field required; MBA preferred
- 10+ years of progressive marketing leadership experience, including significant experience leading and developing teams
- Proven leadership experience across Creative, Brand Marketing, and Product Marketing, with a track record of building brands, launching products, and driving business growth
- Experience in financial services, fintech, wealth management, brokerage, banking, or another highly regulated industry strongly preferred
- Demonstrated success developing and executing integrated marketing strategies that increase brand awareness, customer engagement, acquisition, and retention
- Strong strategic, analytical, and executive communication skills, with the ability to influence cross-functional leaders, align priorities, and translate business objectives into compelling marketing strategies and execution
Desirable qualifications:
- Experience leading marketing for a high-growth fintech, brokerage, financial services, or technology company, particularly in a consumer-facing environment
- Proven track record of transforming or scaling a brand, including repositioning a company, expanding market presence, or significantly increasing brand awareness and customer engagement
- Experience marketing complex financial products and translating sophisticated products, technology, and capabilities into simple, compelling customer value propositions
- Strong global perspective with experience partnering across international teams and markets, while effectively translating global strategy into a differentiated U.S. marketing approach
