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ASAPP is seeking a Chief Marketing Officer to lead the end-to-end go-to-market strategy for an agentic Customer Experience Platform (CXP) that orchestrates AI agents, human expertise, and enterprise systems to resolve customer issues faster across voice and digital channels. This is a C-suite role reporting directly to the Chief Revenue Officer, responsible for positioning ASAPP as the category leader in AI-native customer experience and driving aggressive demand generation and pipeline creation.
Key Responsibilities:
Demand Generation & Pipeline: Own full-funnel customer acquisition, designing and executing aggressive demand generation campaigns. Implement robust pipeline tracking, multi-touch attribution, conversion optimization, and ROI reporting. Partner with Account-Based Marketing and Enterprise Sales teams to penetrate and engage high-value strategic target accounts.
Category Positioning & Brand Leadership: Establish ASAPP as the undisputed category leader in AI-native CX and agentic platforms. Develop sharp, differentiated competitive messaging that articulates technical and business value over legacy incumbents. Lead high-impact content, PR, analyst relations, and executive thought-leadership initiatives to expand share of voice.
Campaign Execution & Storytelling: Architect multi-channel campaigns (webinars, flagship events, digital, case studies, video) that tell compelling customer-centric value stories. Align Product Marketing, Brand, and Creative strategies across key customer segments and enterprise verticals.
Team Leadership & Operations: Build, mentor, and scale a high-performing marketing organization spanning Demand Gen, Product Marketing, Brand, and ABM. Foster a high-velocity culture that actively integrates AI-native marketing tools and automation to drive efficiency and campaign agility.
The company operates globally with hubs in New York City, Mountain View, Latin America, and India, embracing hybrid and remote work arrangements.
Requirements:
- 8–15+ years of total marketing leadership experience, with at least 5 years scaling an enterprise or mid-market B2B SaaS business
- Demonstrated success in accelerating top-of-funnel acquisition, building predictable sales pipeline, and driving revenue growth
- Deep experience partnering directly with Enterprise Sales and ABM models to penetrate high-priority target accounts
- Hands-on experience or deep familiarity marketing AI-native, agentic, or emerging enterprise SaaS technologies
- Expertise in full-funnel analytics, CAC, pipeline contribution, conversion metrics, and marketing ROI attribution
