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Rippling is a unified platform for HR, IT, and Finance that enables businesses to manage the entire employee lifecycle in a single system—from payroll and benefits to computer provisioning and third-party app integration. The company has raised $1.4B+ from top-tier investors including Kleiner Perkins, Founders Fund, and Sequoia.
Rippling is expanding its Channel Marketing team to build dedicated coverage for Private Equity firms. This is a greenfield opportunity to create a new marketing engine from scratch. PE firms represent a significant and growing segment for Rippling, seeking a standardized, scalable platform to standardize operations across their portfolio companies.
As Channel Marketing Manager for Private Equity, you will own the marketing strategy and execution for this channel. You'll translate Rippling's value proposition—streamlining portfolio company operations via automation, governance, and speed—into a comprehensive marketing program that drives awareness, generates pipeline, equips the partnerships team, and builds long-term advocate relationships.
Key responsibilities include:
- Developing the PE channel marketing playbook from the ground up
- Collaborating closely with the PE Partnerships Manager, GTM leadership, and cross-functional teams
- Building and executing campaigns that resonate with PE decision-makers and portfolio company operators
- Creating marketing collateral, case studies, and thought leadership content tailored to PE audiences
- Measuring and optimizing channel performance to drive qualified pipeline
- Shaping Rippling's long-term Private Equity channel strategy
This role is ideal for a marketer who thrives in ambiguity, moves fast, and wants to build something meaningful at a company operating at scale. You'll have significant autonomy and the opportunity to directly influence a high-growth segment.
