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Rippling is a unified workforce management platform that consolidates HR, IT, and Finance operations into a single system. The company has raised $1.4B+ from top-tier investors including Kleiner Perkins, Founders Fund, and Sequoia, and is scaling toward $1B ARR.
As Channel Marketing Manager, you will own and execute marketing initiatives supporting Rippling's Broker channel—a critical growth lever. The Broker channel represents a significant opportunity to deepen engagement with benefits brokers and their clients, positioning Rippling as the go-to solution for this buyer segment.
Your responsibilities include:
- Developing and executing demand generation campaigns targeting broker audiences
- Creating partner marketing programs and channel-facing communications
- Developing product marketing and content strategy aligned to broker needs and pain points
- Driving pipeline and engagement metrics that support the Broker sales motion
- Collaborating cross-functionally with Broker Sales teams and the broader Marketing organization
- Managing multiple high-impact initiatives simultaneously while thinking like an owner
You'll combine demand generation, partner enablement, product marketing, and strategic communications to support a complex go-to-market engine serving dozens of product SKUs, sales segments, buyer personas, and countries. This is a highly collaborative role requiring strong storytelling ability, ownership mentality, and the ability to balance competing priorities in a fast-growing organization.
