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Snowflake is seeking a Campaign, Programs and Events Manager to lead field marketing initiatives across the GCC (Global Customer Community) ecosystem in India. This role is responsible for designing and executing integrated Go-to-Market strategies, multi-channel campaigns, and events of varying scales to drive awareness, pipeline generation, and customer engagement.
Key responsibilities include: leading end-to-end campaign execution across digital and in-person formats; collaborating with Sales, Solutions Engineering, Partner, and Education teams to align on messaging and execution; managing large-scale and short-format skills development programs; owning budget management, vendor relationships, and procurement processes; setting campaign goals and KPIs; tracking program performance and ROI; and reporting on campaign effectiveness to stakeholders.
The ideal candidate brings 8-10+ years of B2B enterprise software/SaaS marketing experience, with demonstrated success in field marketing, events, and campaigns. Required skills include project management, cross-functional collaboration, stakeholder influence, and hands-on execution. Technical proficiency with Salesforce, Marketo, and WordPress is expected. A background in developer and startup ecosystems is beneficial. The role requires understanding of cloud infrastructure, analytics platforms (AWS, Google Cloud, Dataiku, H2O, Salesforce), and ability to communicate with both technical and non-technical audiences. Success requires strong organizational skills, metrics-driven mindset, and ability to thrive in a fast-paced, dynamic environment while maintaining pragmatism and self-starter attitude.
