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Motive is a B2B SaaS platform that empowers physical operations teams—including safety, operations, and finance—with tools to manage drivers, vehicles, equipment, and fleet spend in a single system. The company serves nearly 100,000 customers across transportation, logistics, construction, energy, field service, manufacturing, agriculture, food & beverage, retail, and public sector.
The Marketing Operations team is the strategic backbone of Motive's marketing efforts, building scalable systems and processes that fuel global growth, managing the marketing technology stack, and enabling seamless campaign execution. As Campaign Operations Manager, you will own end-to-end digital marketing campaign development and delivery to support go-to-market objectives, including integrated marketing, account-based marketing (ABM), lifecycle marketing, and partner channels.
Key responsibilities include:
- Develop and execute campaigns end-to-end: campaign and email builds, audience segmentation, testing, deployment, and continuous optimization.
- Administer the marketing automation stack (Marketo, Salesforce) and support integration of additional systems.
- Track and deliver campaign KPIs in partnership with channel managers and the marketing ops team; surface optimization opportunities.
- Support lead lifecycle management, lead nurturing, data cleansing, and workflow automation processes.
- Manage multiple concurrent campaigns with high attention to detail and quality.
- Document processes, create templates, and share best practices across the team.
You'll partner closely with cross-functional stakeholders—sales, systems, product marketing—to define execution strategy, technical requirements, and delivery timelines for numerous initiatives per quarter.
Required: 5+ years executing campaigns within a marketing operations function; deep hands-on expertise with Marketo, Salesforce, and marketing database management; superior communication and organizational skills; strong attention to detail and process orientation; independent project and stakeholder management.
Preferred: experience with Pendo, Zuddl, 6Sense, or AI automation tools.
