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Veeam Software, the Data and AI Trust Company, is seeking a Campaign Marketing Manager to join the Global Demand Generation and Customer Marketing team in Bucharest. This role focuses on developing and executing lifecycle marketing programs that drive customer adoption, retention, and expansion of Veeam's core products.
You will manage customer lifecycle programs spanning onboarding, adoption, optimization, renewal, and re-engagement. Working within the broader lifecycle strategy, you'll translate customer needs, product usage signals, and business priorities into scalable, relevant experiences that encourage engagement. Your responsibilities include:
• Building and project managing lifecycle programs across onboarding, adoption, optimization, renewal, advocacy, and re-engagement
• Mapping customer journeys with important milestones and content opportunities
• Translating customer journeys and lifecycle priorities into campaigns, workflows, and customer experiences within Universal and Veeam Kasten retention campaigns
• Executing plans by partnering with functional marketing teams (web, social, email, digital advertising, automation)
• Creating and writing campaign content including whitepapers, technical guides, social media posts, emails, landing pages, and advertisements for Facebook, LinkedIn, and search engines
• Managing target account lists and customer segments to ensure the right message reaches the right customer at the right time
• Analyzing data (campaign results, conversion rates, pipeline, traffic) using tools like Tableau, Databricks, and PowerBI to identify improvements
• Communicating plans, results, and optimizations to executives, stakeholders, and regional teams globally
• Maintaining and optimizing always-on omni-channel customer programs
You will work closely with customer experience, product marketing, content marketing, and demand generation teams to create marketing plans, execute tactics, and analyze results.
REQUIREMENTS:
• 8+ years of experience in lifecycle marketing, customer marketing, marketing campaigns, or digital advertising for B2B technology companies
• Bachelor's or Master's degree in marketing
• Excellent interpersonal and communication skills in English
• Experience developing and executing email campaigns, nurture programs, or automated customer journeys
• Ability to manage programs from planning through launch, measurement, and optimization
• Familiarity with webinars and digital tactics including email and social media
• Ability to write and create marketing materials (emails, social posts, landing pages, advertisements)
• Detail-oriented with strong organizational skills to balance multiple products and meet deadlines
• Experience with JIRA, Confluence, PowerBI, Tableau, Claude, and Salesforce is a plus
Note: Applicants must be permanently located in Romania; Veeam reserves the right to decline applications from those located outside Romania.
