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Cyera is a leading data security platform purpose-built for the cloud era, trusted by security teams at Fortune 1000 companies. The company is reinventing how businesses secure data, enable agile collaboration, and pursue new business opportunities.
As Campaign Manager, you will lead the development and execution of integrated marketing campaigns that drive engagement, pipeline growth, and revenue. This is a strategic role requiring cross-functional collaboration with marketing and sales stakeholders to ensure impactful customer journeys.
Key responsibilities include:
• Own integrated campaign strategy by collaborating across brand, product marketing, demand generation, digital, content, social, creative, field marketing, and sales teams.
• Develop and execute full-funnel creative campaigns leveraging journey mapping, content marketing, nurture programs, events, and digital tactics.
• Ensure messaging alignment across content, product marketing, brand, and sales teams to craft compelling narratives that resonate with key personas and market priorities.
• Partner with creative teams to develop campaign concepts and assets that enhance engagement and conversion.
• Own and execute a strategic webinar program to engage target audiences, educate prospects, and support customer education aligned with campaign goals.
• Measure and optimize campaign performance by tracking KPIs, identifying trends, and refining strategies in partnership with analytics teams.
• Design and support lead generation and nurture programs, working with BDR teams to optimize conversion rates and educate teams on new tactics.
• Align with partner marketing teams to ensure strategic integration with co-marketing efforts.
The ideal candidate is data-driven, creative, and adept at balancing high-level strategy with hands-on execution. You will shape the strategic direction of campaigns using multi-channel initiatives to drive measurable results.
