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Salary: USD 114,000 - 135,000 / annual
ShipBob is seeking a Campaign Manager (ABM) to drive pipeline creation through AI-powered, account-based marketing targeting Enterprise and Tier 1 prospect accounts. This is a hands-on role where you will translate account intelligence into coordinated 1:1 and 1:few ABM plays that move deals forward.
Key Responsibilities:
Leverage and build AI-powered account intelligence by maintaining a living dossier for each Enterprise and Tier 1 prospect account, consolidating company strategy, buying committee dynamics, competitive landscape, engagement data, and intent signals. Map and continuously track buying committee evolution, identifying key decision-makers, influencers, and potential blockers. Use AI to generate account briefs and play scenarios that accelerate strategy development. Surface intelligence gaps and flag them for RevOps or the intelligence team.
Design and execute 1:1 and 1:few ABM strategies by driving coordinated delivery of ABM plays across email, digital, events, gifting, and content. Establish clear briefs, ownership, timelines, and dependencies. Align Product Marketing, Content, Paid Acquisition, Events, Marketing Automation, Partnerships, and Sales through launch. Orchestrate integrated engagement across channels, including direct outreach, gifting, email sequences, paid digital media, and events.
Work closely with Sales teams and AE + BDR pods to understand account priorities, map buying committee dynamics, establish feedback loops, and scale successful plays. Own a disciplined testing roadmap to validate new audiences, messaging, and tactics. Measure what drives engagement, attributed pipeline, and causal impact. Report to the Director, Digital Marketing.
Requirements:
The posting does not explicitly state required years of experience, education, or specific certifications. However, the role expects proficiency in account-based marketing strategy, AI-powered tools and prompt engineering, cross-functional project coordination, pipeline measurement and attribution, and sales enablement. Experience with marketing automation, CRM systems, and intent data platforms is implied. Familiarity with ABM platforms and analytics tools is expected.
