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Harvey is an AI platform transforming legal and professional services by combining frontier agentic AI, enterprise-grade infrastructure, and deep domain expertise. Founded in 2022 and backed by world-class investors, the company is at a critical inflection point with strong product-market fit and rapid scaling.
As Integrated Campaigns Lead, you will build and own Harvey's global integrated campaign function from the ground up. This is a strategic player-coach role with significant cross-company influence.
Key responsibilities include:
- Develop Harvey's global integrated campaign strategy, defining priority audiences, positioning, and coordinated programs that drive awareness, engagement, pipeline, and revenue.
- Translate audience insights into differentiated positioning rooted in primary research, customer intelligence, competitive analysis, and demonstrated use cases.
- Partner with Product, Sales, and business leaders to develop marketing strategies around Harvey's most important growth initiatives.
- Orchestrate the full marketing system—digital, social, communications, analyst relations, alliances, events, and field marketing—into cohesive global campaigns.
- Build measurement systems with KPIs, dashboards, and attribution models connecting campaign investment to business outcomes.
- Build and develop the campaigns team, establishing operating models and hiring exceptional marketers.
- Raise the creative and strategic bar across campaign thinking, insight quality, messaging, execution, and measurement rigor.
- Apply AI across audience research, creative development, experimentation, personalization, and performance analysis to build an AI-native campaign engine.
You bring 8+ years of B2B marketing experience with significant ownership of integrated campaigns, demand generation, or go-to-market programs in enterprise software or high-growth SaaS. You have a proven track record building and scaling teams, programs, and operating models. You've led high-performing marketing teams and owned multi-million-dollar marketing investments with clear understanding of ROI and business impact. You excel at positioning and messaging, moving from audience research to differentiated strategy with strong writing ability. You have exceptional cross-functional influence, orchestrating multiple channels as an integrated system. You're hands-on fluent with AI and understand where it meaningfully improves marketing versus where human judgment prevails. You operate as a player-coach—comfortable setting strategy with senior leaders while staying close to execution.
About Harvey
Legal / Compliance / Risk; AI / Data / Infrastructure — AI platform for legal and professional services work.
