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Harvey is an AI platform transforming legal and professional services by combining frontier agentic AI, enterprise-grade infrastructure, and deep domain expertise. Founded in 2022 and backed by world-class investors, the company is at a critical inflection point with strong product-market fit and rapid scaling.
As Integrated Campaigns Lead, you will build and lead Harvey's global integrated campaign function from the ground up. This is a strategic player-coach role with significant influence across the organization.
Key responsibilities include:
- Develop Harvey's global integrated campaign strategy, defining priority audiences, positioning, and coordinated programs that drive awareness, engagement, pipeline, and revenue.
- Translate audience insights into differentiated positioning grounded in primary research, customer intelligence, competitive analysis, and demonstrated use cases.
- Partner with Product, Sales, and business leaders to develop marketing strategies around Harvey's most important growth initiatives.
- Orchestrate the full marketing system—digital, social, communications, analyst relations, alliances, events, and field marketing—into cohesive global campaigns.
- Build measurement systems with KPIs, dashboards, and attribution models connecting campaign investment to business outcomes.
- Build and develop an exceptional marketing team, establishing operating models and strategic ownership of audiences and programs.
- Raise the creative and strategic bar across campaign thinking, from insight quality and message sharpness to execution craft and measurement rigor.
- Apply AI across audience research, creative development, experimentation, personalization, and performance analysis to build an AI-native campaign engine.
You bring 8+ years of B2B marketing experience with significant ownership of integrated campaigns, demand generation, or go-to-market programs in enterprise software or high-growth SaaS. You have a proven track record building and scaling teams, programs, and operating models. You've led high-performing marketing teams and owned multi-million-dollar marketing investments. You excel at positioning and messaging, cross-functional orchestration, and have hands-on fluency with AI in marketing workflows. You operate as a player-coach—comfortable setting strategy with senior leaders while staying close enough to write messaging and analyze campaign data.
About Harvey
Legal / Compliance / Risk; AI / Data / Infrastructure — AI platform for legal and professional services work.
