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Runway is seeking a Campaign Creative with a focus on product marketing to own full-funnel launch campaigns for its generative AI video and creative production tools. This is a hands-on individual contributor role where you will make the work yourself, using AI as your primary creative medium.
You will own complete campaign development from concept through execution: launch films, key visuals, landing pages, lifecycle emails, onboarding flows, and cross-channel assets. Your work will directly shape how people discover, understand, and adopt Runway's products and research. You'll report to the Creative Director of Product Marketing and work closely with product marketing, design, research, growth, and product teams.
Key responsibilities include:
- Building full-funnel launch campaigns end-to-end: ideation, scripting, storyboarding, generation, editing, and finishing
- Creating launch films and key visuals that compete with world-class brand work
- Translating research breakthroughs into tangible, accessible creative work
- Extending campaigns across all surfaces (landing pages, social, email, in-product) while maintaining core ideas
- Operating at product velocity: managing multiple simultaneous launches with fast timelines and uncompromising quality
- Building reusable prompts, workflows, and automated pipelines to accelerate future campaigns
- Exploring new model capabilities and demonstrating creative possibilities to the team
You should have strong art direction instincts (casting, styling, light, composition, typography, pacing) and a primary discipline (art direction, motion/editing, or copy) with comfort across the others. The role requires fluency with image and video generation models plus finishing craft tools (editing, compositing, design). You'll need a builder's mindset—experience chaining tools together, automating repetitive work, or creating workflows others use. The ability to move from cinematic launch films to single perfect frames within the same week is essential.
Runway is building AI to simulate the world through world models—advancing progress in robotics, disease research, and scientific discovery. The company was founded in 2018 and has offices in New York, London, San Francisco, Paris, and Seattle.
REQUIREMENTS:
- 4+ years making creative work at an agency, studio, or brand with shipped campaigns for real clients
- Portfolio demonstrating strong taste, with AI-generated or AI-assisted work as a central component
- Fluency with image and video generation models plus craft tools for finishing
- Strong art direction instincts: casting, styling, light, composition, typography, pacing
- A strong lead discipline (art direction, motion/editing, or copy) with comfort across other disciplines
- Builder's mindset: experience chaining tools, automating repetitive work, or building workflows for others
- Range to move from cinematic launch films to single perfect frames in the same week
BONUS:
- Experience launching creative tools, AI products, or research
- Prior work created with Runway
About Runway
AI / Data / Infrastructure; Media / Creator Economy — generative AI tools for video and creative production.
