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The Monad Foundation is building ecosystem and community around Monad, a performant and parallel EVM Layer 1 blockchain. As Business Marketing Lead, you will own co-marketing and collaborative go-to-market efforts with key integrations and deployments on the Monad network.
You will be embedded within the GTM and content teams, working across internal teams and liaising directly with external marketing and business partners. Your core responsibilities include:
- Understand pipeline context, priorities, and opportunities for co-marketing amplification by working closely with GTM business teams.
- Evaluate and prioritize upcoming launches based on expected impact, determining where marketing can create the most value and translating decisions into clear strategies.
- Develop and own joint marketing campaigns with external partners, identifying key narratives, creating social activations, writing case studies and blogs, and designing other programs that demonstrate Monad's adoption, capabilities, and momentum.
- Drive campaigns from conception through launch, managing timelines and execution across asset development, legal and compliance reviews, launch sequencing, and stakeholder coordination.
- Define campaign objectives and success metrics upfront, track performance and results, and apply learnings to future programs.
This is a dynamic role managing high-volume complex external workstreams with a strong emphasis on quality output and campaign delivery.
REQUIREMENTS:
- 5+ years of experience in business marketing, partner marketing, or related role, ideally within crypto, financial services, or enterprise technology
- Deep understanding of the crypto ecosystem and ability to work credibly with both crypto-native companies and traditional businesses
- Familiarity with DeFi, payments, stablecoins, tokenization, and financial infrastructure (strong plus)
- Proven track record owning integrated or joint GTM campaigns involving external organizations from planning through launch and measurement
- Excellent writing and editing skills; ability to quickly understand complex integrations and identify compelling market-facing stories
- Strong judgment, high organizational skills, and comfort managing multiple concurrent workstreams
- High agency and self-direction; intelligent use of AI and automation to move work forward independently
