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Salary: CAD 60,000 - 100,000 / annual
Forma.ai is a Series B startup revolutionizing sales compensation design, management, and optimization. The company manages billions in annual commissions for enterprise clients including Edmentum, Stryker, and Autodesk. The go-to-market team sits at the center of Forma's growth engine, directly impacting pipeline, revenue, and market reputation.
As a Business Development Representative, you will help create new opportunities and build pipeline for Forma.ai. You'll work closely with Sales and Marketing to identify the right prospects, engage decision-makers, and turn interest into qualified sales opportunities.
Key responsibilities include:
Outbound & Prospecting: Research target accounts and identify key stakeholders across Sales, Revenue Operations, HR, and Finance functions. Execute personalized outbound outreach across email, phone, LinkedIn, and other channels. Test and iterate on messaging, sequences, and outreach tactics to improve engagement and conversion rates.
Qualification & Pipeline: Qualify prospects to understand their priorities, challenges, and potential fit for Forma.ai. Book qualified meetings and create new pipeline for Account Executives. Use CRM and sales engagement tools to manage activity, track engagement, and stay organized.
Sales & Marketing Collaboration: Partner closely with Account Executives on target accounts, messaging, and outreach strategy. Collaborate with Marketing to leverage campaigns and content. Provide feedback on market trends and competitive insights.
You'll be joining a team that values precision, relentlessness, and customer obsession. The company emphasizes collaborative culture, continuous improvement, and growth opportunities for both individual contributors and future leaders.
REQUIREMENTS:
- 1-3 years of sales development, business development, or inside sales experience
- Proven track record of hitting or exceeding activity and conversion metrics
- Strong prospecting and qualification skills with ability to identify decision-makers
- Excellent communication and relationship-building abilities
- Proficiency with CRM and sales engagement tools
- Self-motivated, coachable, and comfortable with rejection
- Excellent relationship-building, communication, and executive presence
