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Fresha is an AI-powered operating system for the global beauty and wellness industry. Recently achieving unicorn status with $1B valuation following an $80M investment from KKR in May 2026, Fresha is now expanding rapidly across Europe, North America, the Middle East, and Asia Pacific. The platform serves 130,000+ beauty and wellness businesses across 120 countries, with 1.5+ billion appointments booked to date.
As a Business Development Manager based in Liverpool, you will drive Fresha's expansion across the region by identifying, prospecting, and closing new business partnerships. Reporting to the Business Development Team Lead, you'll own the full sales cycle—from cold outreach and product demonstrations to negotiation and deal closure. You'll be the face of Fresha to potential partners, helping salon owners and wellness professionals adopt the platform.
Key Responsibilities:
- Achieve and exceed sales targets through new merchant acquisition in Liverpool and surrounding areas
- Conduct multi-touch outreach via phone, email, social media, and in-person visits to decision-makers
- Manage the complete sales process from lead generation through closing
- Present and demonstrate Fresha's software and fintech solutions tailored to prospect needs
- Perform cost-benefit and needs analysis to align solutions with business goals
- Collaborate with onboarding, product, and account management teams for seamless partner transitions
- Gather market intelligence on industry trends, competitors, and partner needs
- Serve as the primary commercial contact for new partners joining the ecosystem
The role offers field-based and remote flexibility, competitive base salary with uncapped commission, clear career progression into senior BD or leadership roles, and the opportunity to own and grow the Liverpool market. You'll work within a high-performance, collaborative culture that values autonomy and impact.
Requirements:
- Minimum 1+ years of proven B2B sales experience with consistent track record of hitting or exceeding targets
- Background in SaaS, online marketplaces, payment platforms, or fintech solutions (highly desirable)
- Hunter mentality with strong prospecting and relationship-building skills
- Highly organized with excellent time management and ability to work independently
- Naturally curious, eager to learn, and passionate about technology and partner success
- Fluent in English; additional language skills a strong plus
- Prior experience in or strong passion for the beauty, wellness, and self-care industry