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EVERSANA INTOUCH is a global, full-service marketing agency network serving the life sciences industry. This role is a hybrid creative and operational leadership position responsible for positioning and bringing the EVERSANA AI Agency platform to market while ensuring it delivers measurable value for clients. The Brand Systems Director, AI acts as a bridge between brand and go-to-market strategy and platform-enabled creative execution.
Key responsibilities include:
• Guide the application of the AI platform within active client engagements, ensuring creative output is strategically grounded and operationally efficient
• Define and shape creative briefs that translate client business objectives into platform-enabled creative solutions
• Pitch and present AI-powered creative concepts to clients in partnership with Strategy and Account leads
• Supervise and quality-control AI-enabled creative output, maintaining high standards across pharma brand, HCP, DTP, and payer audiences
• Partner with creative teams to build modular, scalable creative systems
• Identify gaps between platform capability and client need and feed structured insight back to Product
• Track what has been sold and deployed across the client portfolio to identify replication and expansion opportunities
• Model inclusive behaviors and proactively manage bias
The role requires someone equally comfortable shaping the narrative around the platform and guiding its application within live client engagements. You will partner closely with Strategy, Account, Product, and Creative teams to ensure the platform is used in ways that are strategically sharp, creatively strong, and commercially differentiated.
QUALIFICATIONS:
• 12+ years of progressive experience in creative direction, brand strategy, and integrated campaign leadership
• Demonstrated success leading brand and growth creative across SaaS, fintech, B2B, or D2C environments
• Experience building and scaling modular creative systems across paid media, lifecycle, and brand channels
• Track record of pitching and presenting creative strategy to senior client or business stakeholders
• Familiarity with AI-enabled creative workflows and genuine interest in how AI accelerates experimentation and production
PREFERRED QUALIFICATIONS:
• Ability to translate complex platform capabilities into sharp, resonant positioning and messaging
• Leads multidisciplinary creative teams with clarity, high standards, and strong velocity
• Connects brand narrative to pipeline, sales enablement, and commercial performance
• Comfortable operating in both strategic definition and hands-on execution modes
• Confident presenting creative strategy and platform-enabled concepts to client stakeholders
• Builds scalable creative frameworks, not one-off deliverables
