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Wallapop is seeking a Brand Strategy & Research Specialist to drive market and consumer insights that fuel brand growth. You will coordinate and analyze brand measurement across all regions, serving as a strategic pillar for the organization.
Key responsibilities include executing both quantitative research (market research, brand tracking, NPS) and qualitative studies (focus groups), synthesizing macro data points into clear insights, and supporting brand strategy development through audience definition and creative briefings. You'll act as a central hub for identifying opportunities and solving problems, interpreting findings for marketing stakeholders and transforming complex data into actionable strategies.
You will partner cross-functionally with Marketing Operations, Creative, UX Research, and Paid Media teams. Additional responsibilities include collaborating with UX on cross-category projects to build a centralized knowledge base for marketing and product teams, and tracking competitor activity with the Media team.
Required qualifications include proven experience leading quantitative market research projects end-to-end, a strategic and analytical mindset with ability to connect disparate data points, strong project management and organizational skills, proficiency with spreadsheet tools (Excel/Google Sheets), and professional communication in English and Spanish. You should be proactive, resourceful, and adaptable to shifting priorities.
Preferred experience includes academic background in Research, Marketing, Business, or related field, and experience working with cross-functional digital product or tech teams.
The role is Barcelona-based with a hybrid model requiring a minimum of 6 days per month in office. Wallapop offers competitive benefits including a 2k annual learning budget, free office meals, language lessons, private health insurance, flexible working hours, gym and wellness plans, and visa sponsorship for international candidates.
