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Jerry is a fintech platform that simplifies car ownership for 5M+ users. The company is seeking a Brand Reputation, Community Engagement, and Social Listening Specialist to build and grow Jerry's organic presence across Reddit, Quora, YouTube, and TikTok—where customers actually congregate and discuss car insurance and repairs.
In this role, you will own the strategy and execution of Jerry's community engagement across multiple platforms. You'll develop a playbook for how Jerry shows up authentically in each community, determining when to post, reply, or stay silent. You'll grow Jerry's subreddits into active, trusted communities and build a content and engagement strategy that scales without sacrificing authenticity, leveraging AI where appropriate.
You'll work cross-functionally with Growth and Content teams to ensure consistency across channels and measure what matters: sentiment, share of voice, referral traffic, and LLM citations. This is a strategic role focused on building systems and sustainable community trust rather than chasing quick PR wins.
You are a platform native with genuine expertise in community management or organic social (3+ years), ideally in fintech, insurtech, or other consumer-facing regulated categories. You write with authenticity that earns upvotes and moves naturally across Reddit, TikTok, and Quora. You understand SEO, how LLMs cite sources, and can make traditionally "boring" or "stressful" categories feel human and worth following. You're a patient, long-game player who values organic trust and can operate strategically to build systems, not just vibes.
