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Blue Bottle Coffee seeks a Brand Marketing Manager for Hong Kong to lead brand management, marketing, and product strategy in the market. This role reports to the Brand Director and is responsible for developing integrated marketing briefs, driving go-to-market strategy, and ensuring alignment between brand vision and business objectives.
Key Responsibilities:
- Develop overall market brand strategy in partnership with the Brand Director and General Manager to achieve business objectives
- Lead brand strategy discussions with an insights-led, consumer-focused perspective
- Analyze consumer trends and category dynamics to identify growth opportunities and ensure financial targets are met
- Oversee marketing plans and retail marketing strategy for product offerings; collaborate with product teams on new launches
- Lead external partners for retail and visual merchandising initiatives
- Drive the Go-To-Market process for Hong Kong markets in coordination with Global Brand Operations
- Develop, implement, and oversee marketing programs and campaigns within budget to raise awareness and consideration
- Foster strong networks with key stakeholders including brand peers, collaborators, trade organizations, agencies, and key opinion leaders
- Engage and inspire the organization around brand vision, purpose, and strategies
- Provide brand guidelines to ensure partners, vendors, and internal teams maintain brand consistency
- Monitor brand health and market momentum
You are a diplomatic problem-solver and relationship builder who thrives in complex, fast-paced environments. You excel at cross-functional collaboration, bringing diverse groups together to discuss, align, and execute. You are detail-oriented yet strategic, with strong executive presence and a low-ego communication style. You combine analytical rigor with conceptual thinking, generating innovative ideas while maintaining sound business acumen.
Requirements:
- Strong analytical skills with proven ability to analyze quantitative and qualitative data, draw conclusions, and develop actionable recommendations
- Meticulous attention to detail with ability to respond to unexpected situations and stay on top of matters
- Evidence of strong conceptual thinking and track record of generating new ideas that challenge traditional thinking
- Sound financial and business acumen
- Excellent interpersonal skills and ability to work effectively with diverse cultures and working styles
- Strong executive presence; principled, tenacious, with straightforward communication style
- Trusted leadership ability with proven success building teams and mentoring talent
- Resourceful problem-solving skills with critical, analytical, and strategic thinking
- Proactive, business-minded attitude with enterprise-level project management ability
- Excellent workshop, presentation, and communication skills
- Deep passion for coffee, food, and exceptional guest experiences
