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Salary: USD 135,000 - 160,000 / annual
Arbor Energy is building advanced power systems that deliver clean, reliable baseload electricity with zero operating emissions. At the core is a supercritical CO₂ turbine with integrated carbon capture, designed to bring carbon-neutral power online quickly at meaningful scale. The company brings together aerospace engineers, combustion experts, and systems thinkers focused on delivering dependable, emission-free baseload power.
As Brand Marketing Manager, you will be the first in-house marketing team member, reporting directly to the COO. You will translate marketing strategy into consistent execution across company storytelling, industry presence, audience engagement, and marketing operations.
Key responsibilities include:
**Build the Story Engine:** Partner closely with engineering, commercial, and company leaders to understand Arbor's technical progress, commercial milestones, and emerging proof points. Identify stories worth telling, explain why they matter, and translate complex work into clear briefs for content, PR, and other marketing initiatives. Serve as the primary internal partner to Arbor Energy's external marketing team, providing context, sourcing internal input, coordinating feedback, and ensuring final work is accurate and consistent with brand. Build a dependable process for turning company progress into external stories while protecting technical accuracy and brand credibility.
**Own Industry Presence:** Build and manage the marketing calendar and plan for relevant conferences, technical forums, speaking opportunities, sponsorships, and other priority industry moments. Match the company's leaders and subject matter experts for each opportunity, coordinate messaging and preparation, and repurpose resulting content and insights for digital, investor, and commercial audiences.
**Grow Audience and Build Engagement:** Help define how the company will build direct relationships with audiences interested in Arbor's capabilities, progress, and presence. Recommend the right channels and programs, then develop and execute a consistent audience engagement plan. Use audience and channel performance to improve program decisions over time.
**Build the Marketing Operating System:** Translate marketing priorities into clear plans and briefs. Establish processes, templates, and tools that enable consistent execution. Thrive in a fast-moving environment where marketing systems are still being built, balancing strategic thinking with hands-on execution.
**Requirements:**
Preferred: Marketing experience within hardware technology, energy, advanced manufacturing, infrastructure, or similar industry. The role requires comfort with strategic context and hands-on execution in a fast-moving, early-stage environment.
