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Salary: CAD 133,000 - 183,000 / annual
Affirm is seeking a Brand Marketing Manager to own campaign strategy and execution for brand and partner marketing initiatives. You will translate business priorities and consumer insights into campaigns that shift perception and drive measurable demand across Affirm's fintech platform.
Key responsibilities include: owning campaign strategy and architecture for priority brand moments and co-marketing projects with key merchants; driving early strategic thinking and leading brief development for partner campaigns, coordinating across Partner Marketing, Product Marketing, Creative, Social, Paid, and Communications teams; setting campaign go-to-market strategy and investment priorities; building a learning culture by defining what works and creating reusable frameworks; and owning brand measurement and reporting to track performance against business KPIs.
You will work in a matrixed marketing organization, building alignment across cross-functional partners through influence. The role requires managing full campaigns from strategy through launch and retrospectives, ensuring every expression builds a more distinctive, trusted, and effective Affirm brand.
Required qualifications: 8-10 years in brand marketing, integrated marketing, or related discipline with experience managing full campaigns from strategy to launch at both agency and in-house teams. You are a creative thinker and problem solver who knows how to partner effectively and extract strong creative work from teams. You have a track record of building brand awareness, equity, and differentiation through data and consumer insight, and can evaluate performance against business KPIs. You're comfortable in complex, matrixed organizations and capable of building alignment through influence. You use data to develop clear points of view while remaining collaborative.
Bonus experience includes extending campaigns to global markets and working in fintech, financial services, or other trust-sensitive categories.
