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Salary: USD 320,000 - 320,000 / annual
Anthropic is seeking a Brand Marketing Lead, Enterprise to build and lead brand marketing for the company's enterprise business. In this role, you will define how Claude—Anthropic's AI platform—is positioned to CIOs, CTOs, CISOs, developers, and IT and line-of-business leaders at the world's largest organizations. You'll translate Anthropic's research and safety work into compelling commercial narratives that help win enterprise deals.
Key responsibilities include developing and executing Claude's enterprise brand strategy, positioning, and messaging architecture across the full buying committee. You'll translate technical and research differentiation into business-value narratives tailored for technical, economic, and executive buyers. You'll partner closely with product marketing, demand generation, and growth marketing teams to ensure brand programs directly influence funnel engagement and sales outcomes.
You'll lead distinctive, category-defining campaigns—briefing and championing bold creative work with internal and agency partners. You'll build measurement frameworks that prove brand's contribution to commercial outcomes, from awareness and preference shifts to sales cycle impact. You'll provide brand support for the revenue organization during competitive deals and target-account programs.
Additionally, you'll build brand tools and resources that enable enterprise marketers to move quickly, supporting field, partner, and customer marketing teams. You'll develop and track enterprise brand metrics on a regular basis to inform marketing strategy.
The ideal candidate is a strategic thinker equally comfortable analyzing pipeline dashboards and briefing creative agencies. You've built or repositioned B2B brands in crowded, fast-moving markets, have strong instincts for what resonates with technical and executive buyers, and are energized by building a function from the ground up in a rapidly evolving category.
