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Salary: USD 140,000 - 170,000 / annual
Arketa is building an operating system for modern fitness and wellness, enabling studios and wellness entrepreneurs to manage and scale hybrid businesses through scheduling, bookings, payments, on-demand video libraries, retreats, and marketing campaigns. The company has raised $15M in Series A funding and is in rapid growth mode.
As Director of Brand Marketing, you will lead brand strategy, storytelling, and creative expression as Arketa enters its next growth phase. You'll own brand identity, integrated campaigns, content strategy, social media, partnerships, and top-of-funnel awareness initiatives.
Key responsibilities include developing and evolving Arketa's brand positioning, narrative, voice, and visual identity across all channels. You'll create messaging frameworks that enable consistent storytelling and lead the strategy, development, and execution of integrated brand campaigns spanning digital, paid social, video, events, and partnerships. You'll partner with internal creative teams and external vendors to produce high-quality content including brand videos, landing pages, and social assets.
You'll own the content strategy—blogs, resources, customer stories, thought leadership, newsletters, and owned media—building a storytelling engine that positions Arketa as a leader in the wellness business space. You'll oversee organic social strategy to grow reach and engagement, lead brand-driven partnerships with creators and wellness organizations, and ensure brand consistency across all company-hosted and sponsored events.
Cross-functional collaboration is essential: you'll work closely with Demand Generation to align brand and performance strategies, partner with Product Marketing on category creation and GTM storytelling, and collaborate with Sales and Customer Experience to ensure customer-facing materials reflect brand values.
You bring 7–10+ years in brand marketing, creative strategy, or integrated marketing, ideally in SaaS, creator economy, wellness, or B2B2C hybrid brands. You have a proven track record building and scaling brands through high-impact storytelling and campaigns, with strong creative instincts and the ability to brief, guide, and evaluate creative work. You've led brand-level campaigns that drive measurable awareness and affinity, possess exceptional written and verbal storytelling skills, and have experience managing agencies, vendors, and internal teams. You understand social, digital, content, and video ecosystems deeply and thrive in fast-paced, high-growth environments where experimentation is encouraged.
