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OLIPOP is a Series C beverage company on a mission to positively impact consumer health at scale through functional soda—delicious, refreshing, and nutritionally beneficial. The brand combines 6-9g of fiber with 2-5g of sugar, backed by science and grounded in humanistic values.
As Brand Manager (Integrated Marketing), you will orchestrate OLIPOP's integrated brand campaigns, tentpole moments, and consumer communications strategy. Reporting to the Director of Brand Marketing, you serve as the connective tissue across internal channel experts, agency partners, and cross-functional stakeholders (creative, PR, influencer, social, partnerships, media, shopper, digital).
Key responsibilities include:
- Lead development and orchestration of integrated brand campaigns and tentpole moments, ensuring each activation is grounded in clear objectives, consumer insights, cultural relevance, and measurable KPIs
- Serve as the strategic lead for campaign planning, bringing channel fluency to pressure-test ideas, identify disconnects, and ensure each activation ladders back to the overarching brand narrative
- Manage cross-functional collaboration across internal teams and external agency partners to ensure cohesive, culturally resonant campaign execution
- Develop and maintain campaign briefs, timelines, and governance frameworks
- Monitor campaign performance against KPIs and provide insights to inform future strategy
- Bring both analytical rigor and creative judgment to consumer communications
This role requires strong campaign management, communications, and cross-functional leadership experience. You'll need channel fluency across creative, PR, influencer, social, partnerships, media, shopper, and digital to connect dots and ensure total campaign coherence tied to business objectives.
