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Lovable is seeking an experienced Brand & Integrated Marketing Lead based in Stockholm to partner with the head of brand marketing and drive the evolution of the brand globally, with a European perspective. This is a strategic planning role with hands-on marketing accountability, split between brand thinking (cultural research, strategy, creative briefs) and execution (orchestrating integrated campaigns and directing awareness media through agency partners).
You will support the ongoing evolution and refinement of brand strategy, working with brand design to build and steward brand systems that maintain consistency and distinctiveness as the company scales. You'll be the HQ champion for the brand, educating teams across the organization on how to best represent and embody the brand in all decisions. You'll measure brand health and creative effectiveness, using insights to continuously sharpen strategy and creative output.
Key responsibilities include conducting cultural research and studying human behavior to uncover deep emotional insights that drive creative and campaign strategy. You'll write structured briefs that define the exact story the brand needs to tell in particular campaigns, and set direction for where and how campaigns should appear—emphasizing unexpected, innovative approaches across channels like experiential pop-ups, TV, social, and more.
You'll orchestrate integrated campaigns across markets, ensuring marketing channel owners understand the story, timeline, and goals. You'll also direct global agency partners on awareness media buying, with enough expertise to challenge plans and own results.
The role requires 12+ years of experience designing and launching campaigns that generate organic conversation and cultural impact. You must have built or shaped a brand inside an early-stage or high-growth tech company where the category is still being defined and the roadmap moves fast. You'll have led European brand campaigns end-to-end across multiple markets, with working relationships with European creative talent and media agencies. You should be able to demonstrate briefs that shipped great work and have deep knowledge of how awareness media gets bought.
