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Adyen is seeking a strategic, process-driven Senior Brand Enablement Manager to join its in-house creative team, the Studio. This role is central to enabling teams, agencies, and AI agents to produce on-brand content efficiently.
You will own and maintain all brand guidelines, design guidelines, and copy guidelines while managing Adyen's collection of digital assets. Your mission is to transform brand, creative guidelines, and digital assets into a scalable, living ecosystem through workflow optimization, resource management, and stakeholder communication.
Key responsibilities include:
Brand Governance: Own all brand guidelines, rules, and standards for Adyen's creative output. Enable guidelines through education, templating, and tooling. Continuously curate guidelines to adapt to local needs, media trends, and emerging technology. Serve as the primary point of contact for brand guideline inquiries.
Digital Asset Management: Categorize and curate all available creative assets. Review uploaded assets for compliance. Support colleagues with DAM tooling requests. Manage DAM user access for internal and external parties.
Creative Infrastructure: Evaluate the creative tech stack to scale solutions. Govern single sources of truth (guidelines and assets) from a tech enablement perspective, ensuring AI agents and tools draw from authoritative brand and creative sources.
You will report to the Head of Content & Design and maintain a crucial dotted-line relationship with the Head of Global Brand. Daily collaboration includes the Global Marketing Department and Regional & Local marketing teams.
Required experience: 5+ years in Creative Operations, Brand Operations, or Design Operations, ideally in international B2B or corporate environments. You are a systemic thinker who builds infrastructure making compliance the path of least resistance. You have strong familiarity with modern creative tools, digital asset management platforms, and experience operationalizing AI tools. You excel at matrix navigation, balancing execution metrics with strategic alignment.
Core competencies: Strong internal customer focus, balancing quality standards with speed. Familiarity with creative processes and operational efficiency. Proven track record as a change agent rolling out new tools and workflows across regional teams. Data-driven mindset for tracking asset utilization and justifying investments. Natural educator who influences and persuades internally. Adaptable and resilient in ambiguous, complex environments.
