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Atoms is building Physical AI—real-world robots for industries that move civilization forward, starting with food, mining, and transport. The company integrates hardware, software, AI, operations, and manufacturing to deploy intelligent systems into real environments at scale.
As Brand Director, you will own how the world experiences Atoms and its portfolio of products (Otter, CK, Picnic, Lab37), which serve restaurant operators and enterprise buyers. You'll set brand strategy, build narrative and visual systems, and ensure every touchpoint reflects one coherent company with a clear point of view.
Key responsibilities include:
- Develop and own brand strategy and positioning across the portfolio, defining how the Atoms narrative and each product brand ladder up
- Create and maintain brand positioning, messaging framework, and voice/visual identity guidelines across web, product, sales, lifecycle, social, events, and PR
- Lead brand campaigns end-to-end—from concept through creative, production, and measurement—targeting both SMB restaurant operators and enterprise buyers
- Design reputation and category-leadership strategies that establish Atoms as the trusted name in restaurant technology
- Partner with Communications to develop thought-leadership platforms positioning Atoms leaders as authoritative voices
- Cultivate co-marketing and strategic partnerships that enhance credibility in operator and enterprise communities
- Align brand strategy with Product Marketing, Growth, and Performance teams to ensure coherent presence across paid, web, lifecycle, sales, and events
- Manage creative resourcing—in-house designers and writers plus external agencies—and raise creative standards across the organization
- Develop systems, templates, and asset libraries that enable a lean team to produce on-brand work efficiently
- Define success metrics for brand influence and build measurement frameworks connecting brand investment to pipeline and growth
- Hire, manage, and mentor a growing team of brand and creative professionals
You should have 10+ years in brand marketing with significant experience at high-growth companies. You combine sharp creative judgment with commercial discipline, think in systems (voice, identity, messaging architecture), and can prove brand investment moves business outcomes. You've built brand functions, led teams, and raised creative standards. You excel at storytelling that resonates with both busy operators and enterprise decision-makers.
