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Perplexity AI is seeking a Brand Designer, Growth to lead creative strategy and execution for high-impact marketing campaigns. You'll sit at the intersection of brand craft and growth performance, owning the design of paid ads, social campaigns, lifecycle email, and campaign assets that drive measurable results while maintaining unmistakable brand identity.
This role combines strategic concepting with hands-on execution. You'll partner closely with the Growth team as an ideation partner—generating campaign concepts, testing hypotheses, and shaping creative strategy rather than simply executing briefs. You'll drive the strategic direction of growth campaigns, bringing original ideas and creative territories to the table.
Key responsibilities include: developing strategic concepts for growth campaigns; co-developing campaign strategy with Growth and proposing test hypotheses; owning growth creative end-to-end from concept through shipped asset; designing for volume and velocity by building variant sets and iterating on winners using performance data; turning product launches and GTM campaigns into multi-channel ad creative; building scalable ad and email templates; maintaining visual consistency with the Brand team; collaborating with motion and web designers for cohesive campaigns; and bringing a strong point of view on performance creative excellence.
You'll report into the Brand/Creative Studio team and work closely with Growth, Product Marketing, Brand, motion designers, and web designers. The role requires balancing conversion performance with design craft—you won't ship off-brand assets to win tests, and you won't hide behind polish when data indicates a concept isn't working.
Required qualifications: 5+ years of industry experience; strong portfolio of growth and brand design work (paid ads, social, lifecycle email, campaign systems) demonstrating both craft and results; proven strategic concepting ability with campaigns where you owned the idea; excellent visual design skills with clear sense of brand, typography, layout, and composition; hands-on experience designing performance creative at consumer or prosumer tech companies working directly with growth/performance marketing teams; fluency reading creative performance data (CTR, conversion, hook rates) and translating to design decisions; ability to work fast and manage high-volume deliverables across channels; fluency in Figma and Adobe Creative Suite; instinct for building repeatable systems and templates.
Nice-to-have skills: motion design or After Effects; familiarity with ad platform specs (Meta, Google, TikTok, X, YouTube); experience with AI-assisted design and image-generation workflows; copywriting instincts.
About Perplexity AI
AI / Data / Infrastructure — AI answer engine and search product for consumers and enterprises.
