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Restoke is an AI platform that automates restaurant operations, enabling venue operators to run their businesses more efficiently. The company is scaling globally and seeks a Brand Creative Lead to own how Restoke presents itself across all touchpoints.
In this role, you will be the senior creative voice responsible for brand strategy, creative direction, and hands-on execution. You'll develop compelling campaign concepts, guard brand consistency across language, visuals, messaging, and tone, and set the creative bar for the entire organization. The position is approximately 60% hands-on creative work and 40% creative direction and collaboration.
Key responsibilities include: generating original campaign ideas for brand and marketing initiatives; owning the brand directive and ensuring consistency across all markets and customer touchpoints; writing headlines, ad copy, and landing pages that communicate Restoke's distinctive positioning; designing key campaign assets for paid social, email, video, and presentations; art-directing photography, video, and motion; evolving the visual identity and building brand guidelines; creating reusable templates for efficient production; maintaining a steady shipping cadence with regular testing and iteration; collaborating with growth marketing to measure creative performance; presenting creative thinking to founders and stakeholders; and staying connected to restaurant operators to ensure authenticity.
You will report to the CMO and work closely with founders, the US Creative Content Manager, in-house designer, and growth team. This is not a people-management role but rather a senior individual contributor who sets direction and raises the creative bar for everyone making creative work at Restoke.
Ideal candidates bring 2–8 years of experience in creative agencies or in-house brand roles, preferably in consumer, retail, hospitality, or lifestyle categories. You should have a strong portfolio demonstrating creative thinking and multi-channel execution, excellent visual design and art-direction skills, proficiency in Figma and Adobe Creative Suite, and experience with performance creative for paid channels. Comfort using AI tools as part of creative exploration is expected. The role values originality, confidence, strong taste, and the ability to defend a point of view—this is not for those seeking comfort or playing it safe.
