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Dust is seeking a senior Brand and Content Strategist to own the company's global brand and content strategy across markets, channels, and formats. You will define which stories Dust tells, who they're for, where they appear, and how they advance the business—translating company priorities, product innovation, and customer outcomes into narratives that earn sustained attention.
Key responsibilities include:
**Strategy & Direction**: Own Dust's content program across social, video, customer, community, and editorial channels from strategic direction through execution. Build a content roadmap around company priorities, audience needs, and market opportunities. Establish voice, editorial standards, and creative principles that make Dust's content recognizable and trusted.
**Content Creation & Programs**: Turn product launches, customer outcomes, and market shifts into compelling stories. Build customer storytelling into a flagship multi-format program. Champion the AI Operators rewiring work inside their companies. Shape programs with customers and ecosystem partners.
**Scaling & Operations**: Build a customer and partner co-marketing engine. Enable voices across Dust (engineering, go-to-market) to contribute authentic public-facing stories. Create playbooks, briefs, and workflows to produce high-quality content consistently. Build content operations on Dust itself, setting the standard for an AI-powered content function.
**Measurement**: Define success across awareness, audience growth, engagement, influence, and qualified demand. Build measurement systems to understand which stories, formats, and channels work. Partner with product marketing, growth, comms, and field marketing on integrated programs.
You'll start as a senior individual contributor with the opportunity to build a team as the function grows. This is a strategy-led role with strong editorial ownership, creating flagship content yourself while bringing in contractors, agencies, or partners for specialized expertise.
Dust is a category-defining AI company backed by Sequoia, serving customers like Datadog, 1Password, and Cursor. The company has 70%+ weekly active users and is growing rapidly. You'll shape how Dust shows up across the US and Europe while the AI Operator market and communication conventions are still being formed.
