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Bastion builds regulated financial infrastructure for modern businesses, offering stablecoin issuance, custodial wallet infrastructure, and global asset conversion rails. The company has achieved product-market fit, secured marquee enterprise customers, holds a regulated trust charter, and serves as critical infrastructure for major institutions.
You will own Bastion's market positioning, brand identity, and communications strategy across all channels—messaging, visual identity, press relations, executive visibility, industry relationships, and targeted campaigns. Working directly with the CEO, you will build market presence that matches the strength of the business and establish Bastion as a recognized player in financial infrastructure.
In your first 15 days, you will learn the product, customers, regulatory position, and competitive landscape; understand buyer behavior and sales dynamics; audit current market presence; and ship impactful work immediately.
By 30 days, you will define target audiences and messaging priorities, develop scalable content workflows leveraging AI and contractors, improve social and web presence, build a press and speaking pipeline, align with Product/Legal/Compliance teams, launch targeted campaigns, and establish performance tracking tied to qualified inbound leads and pipeline influence.
By 60 days, you will own the positioning and communications calendar, establish a steady cadence of company news and market commentary, secure initial press coverage and speaking opportunities, run targeted campaigns reaching key decision-makers, maintain direct feedback loops with the Commercial team, and demonstrate measurable impact on qualified inbound leads and pipeline influence.
Key challenges include building brand awareness from zero, creating a market presence breakthrough (moving from known mainly within existing network to recognized by key institutions and reporters), earning press in a crowded fintech space dominated by household names, messaging to diverse buyer personas (Fortune 500, financial institutions, fintechs, stablecoin companies), and operating as a solo function with the impact of a five-person team using AI tooling and contractors while maintaining quality standards.
Fintech or financial services experience is a strong advantage. Success requires credibility, precision, and deep understanding of how institutions make decisions. The role is ideally based in New York City with flexible hybrid arrangements.
