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Salary: USD 164,290 - 199,390 / annual
Roblox is seeking a Brand and Ad Operations Specialist to join its advertising operations team. In this role, you will own the end-to-end execution of digital advertising campaigns, from media plan development through trafficking, tracking, reporting, and optimization.
Key responsibilities include:
**Campaign Setup & Execution:** Build media plans in response to RFPs, incorporating platform capabilities, targeting strategies, and inventory availability. Work closely with internal teams to traffic and launch campaigns across various platforms including Google Ads and Roblox Ads. Ensure accurate campaign setup and tracking, coordinating with internal teams as needed.
**Campaign Management & Optimization:** Monitor pacing, performance, and delivery across live campaigns, proactively flagging and resolving issues. Analyze campaign data to recommend optimizations that drive improved performance metrics such as CTR, ROAS, and CPM.
**Reporting & Insights:** Develop and maintain standardized and custom performance reports using internal dashboards and data tools. Translate performance data into actionable insights for client-facing recaps and optimization recommendations.
**Cross-Functional Support:** Partner with Product and Engineering teams to enhance campaign setup processes and troubleshoot issues. Contribute to building scalable workflows and documentation that support repeatable campaign operations.
Roblox is a platform where tens of millions of people explore, create, play, learn, and connect in 3D immersive digital experiences. The company is building tools and infrastructure to empower creators and connect a billion people with optimism and civility.
Office presence is required Tuesday, Wednesday, and Thursday, with optional presence on Monday and Friday.
**Requirements:**
- 6–8 years of experience in ad operations, programmatic, campaign management, or digital media planning
- Familiarity with digital ad platforms (Google Ads, Meta Ads Manager, The Trade Desk, DV360) and tracking/tagging tools (Google Tag Manager, Google Analytics)
- Strong understanding of digital advertising KPIs, attribution models, and media math
- Experience building or managing media plans and flighting schedules
- Excellent organizational skills and attention to detail, with ability to manage multiple campaigns simultaneously
- Strong communication skills; able to clearly explain campaign performance and strategy to cross-functional stakeholders
- Basic understanding of SQL and/or experience working with data platforms is a plus
