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HOLY is Europe's fastest-growing consumer brand, revolutionizing the soft drink industry with product lines including Energy, Iced Tea, Hydration, Milkshake, and the HOLY Syrup Bottle across 50+ flavors. The company has scaled to €250M+ D2C revenue in DACH, France, UK, and Poland in under four years, serving over 2 million loyal customers with a 4.6-star rating on reviews.io. Backed by top-tier consumer investors, HOLY is transitioning from D2C to omnichannel retail with a team of 200+ people.
As Brand Activation Manager – Special Projects, you will own experiential marketing initiatives end-to-end, from concept development through execution and evaluation. You'll plan and execute a diverse range of brand activations including mass sampling campaigns, campus tours, retail tours, wrapped car promotions, and unconventional guerrilla stunts. Key responsibilities include developing creative activation formats, planning Creator Events and Community Experiences, managing budgets and timelines, coordinating with internal teams (Brand, Design, Social, Community, Partnerships, Content) and external agencies, and tracking KPIs such as trials, reach, new customer acquisition, and brand sentiment.
You'll work closely with the Senior Brand Activation Manager on increasingly complex projects, managing multiple workstreams simultaneously while maintaining HOLY's high quality standards. The role requires building repeatable processes and playbooks, contributing to the Special Projects roadmap, and driving continuous improvement through data and feedback.
The company offers a central office in Berlin Prenzlauerberg with flexible working hours, 28 vacation days, 30 work-from-abroad days, €1,500 annual learning budget, Urban Sports Club membership, €63 public transport subsidy, and biannual 360° feedback tied to compensation. Competitive salary and meaningful equity are provided.
REQUIREMENTS:
- Hands-on experience in experiential marketing, brand activation, creative production, or event management
- Proven track record independently managing events, campaigns, or significant project workstreams from planning through execution
- Strong creative instinct and ability to develop unconventional brand experiences
- Excellent organizational skills with ability to manage multiple projects, budgets, deadlines, and stakeholders simultaneously
- Confident communicator comfortable working with creative teams, agencies, creators, suppliers, and external partners
- Hands-on, flexible, and solution-oriented mindset with ability to adapt to changing plans
- Commercial mindset with understanding that activations should deliver measurable impact
- Proactive, curious, and eager to grow within an ambitious organization
