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HOLY is Europe's fastest-growing consumer brand, revolutionizing the soft drink industry with product lines including Energy, Iced Tea, Hydration, Milkshake, and the HOLY Syrup Bottle across 50+ flavors. The company has scaled to €250M+ D2C revenue in DACH, FR, UK, and PL in under four years, backed by top-tier consumer investors, with a team of 200+ people and 2M+ loyal customers.
As Brand Activation Manager – Festivals, you will own festival activations end-to-end, from concept and budgeting through production, onsite execution, and evaluation. You'll work on Germany's biggest festivals (Parookaville, Wacken Open Air, Rock am Ring) and similar large-scale events, creating unforgettable brand experiences for hundreds of thousands of festivalgoers.
Key responsibilities include:
- Plan and execute assigned festival projects independently, managing timelines, stakeholders, and deliverables with increasing complexity
- Develop exciting activation concepts, sampling mechanics, and creative brand moments that drive product trial and brand love
- Manage relationships with festival organizers, rights holders, agencies, production partners, and external service providers
- Coordinate infrastructure, logistics, staffing, and promoter briefings; lead temporary onsite teams
- Collaborate with Partnerships, Community, and Content teams to create integrated brand experiences
- Own assigned project budgets and track KPIs (Trials, Reach, New Customers, Brand Love)
- Contribute to the development of the Festivals roadmap and help build scalable activation concepts and playbooks
The role offers a productive working environment with competitive compensation including company shares, a central office in Berlin Prenzlauerberg, flexible working hours, €1,500 annual learning budget, Urban Sports Club membership, public transport subsidy, 28 vacation days, 30 work-from-abroad days, and biannual 360° feedback tied to compensation.
Requirements:
- Hands-on experience in festival management, live events, brand activation, or experiential marketing, ideally with large-scale festival activations for consumer brands
- Proven track record managing your own events or significant project workstreams from planning through onsite execution
- Structured, reliable, and comfortable coordinating complex productions, multiple suppliers, budgets, and tight timelines
- Strong sense for creating memorable experiences and what makes a brand stand out at festivals
- Confident communicator and team player, able to work effectively with festival organizers, rights holders, agencies, promoters, and internal teams
- Thrives in fast-paced environments, stays calm under pressure, finds pragmatic solutions, and comfortable rolling up sleeves onsite
- Commercially minded with understanding that festival activations should deliver measurable impact
- Curious, proactive, and eager to take on increasingly complex projects
