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HOLY is Europe's fastest-growing consumer brand, revolutionizing the soft drink industry with product lines including Energy, Iced Tea, Hydration, Milkshake, and the HOLY Syrup Bottle across 50+ flavors. With over 2 million loyal customers and €250M+ D2C revenue across DACH, France, UK, and Poland, HOLY is scaling from direct-to-consumer to omnichannel retail backed by world-class consumer investors.
As Brand Activation Manager for Consumer Fairs, you will own end-to-end execution of major German consumer events including Gamescom, FIBO, DoKomi, and OMR. You'll develop and execute booth concepts, sampling mechanics, and creative activations that drive product trial, customer engagement, and measurable commercial impact. Working independently with increasing complexity, you'll manage timelines, budgets, external partners, agencies, production teams, and onsite operations to ensure flawless execution.
Key responsibilities include: planning and executing consumer fair projects from concept through evaluation; creating outstanding brand experiences that make HOLY stand out; managing event organizers, agencies, suppliers, and onsite teams; collaborating with internal teams (Partnerships, Community, Content, Brand, Operations) to deliver integrated experiences; tracking KPIs including trials, reach, new customers, and revenue; and contributing to the development of scalable activation concepts and Consumer Fairs strategy.
You'll join a hungry Brand Activation team of exceptional project managers who combine bold creativity with commercial thinking and relentless execution. The role offers huge impact on HOLY's internationalization in a top market, working within a startup culture that values flat hierarchies, fast pace, and personal development.
Benefits include competitive compensation with company shares, central office in Berlin Prenzlauerberg, flexible working hours, 28 vacation days, 30 work-from-abroad days, €1,500 annual learning budget, Urban Sports Club membership, €63 public transport subsidy, and biannual 360° feedback tied to compensation.
REQUIREMENTS:
- Hands-on experience in event marketing, consumer fairs, experiential marketing, or comparable B2C activations
- Proven track record independently managing events or significant project workstreams from planning through execution
- Structured, organized, and ownership-driven with ability to manage multiple timelines, budgets, suppliers, and stakeholders
- Creative brand enthusiast with strong sense for what makes activations stand out; ability to combine fresh ideas with practical execution understanding
- Strong communication and team-player skills; confident working with internal teams, external partners, agencies, and onsite staff
- Hands-on, stress-resilient, comfortable being onsite and making decisions under pressure; pragmatic problem-solver
- Commercially minded with understanding that activations must deliver measurable results; curious and eager to grow into managing increasingly complex projects
