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Intellect is a global mental health benefits platform serving over 4 million people across 100+ countries. The company partners with Fortune 500 employers (Dell, Bytedance, Visa, Shell, McDonald's) and is backed by top-tier investors including Tiger Global and Y Combinator.
You will own B2B marketing campaigns and demand generation programs targeting enterprise buyers in priority markets. This is a hands-on individual contributor role (Specialist or Manager level depending on experience) where you will independently plan and execute integrated campaigns combining events, webinars, partner marketing, email, digital channels and content to reach decision-makers and create commercial opportunities.
Key responsibilities include:
**B2B Campaigns & Demand Generation**: Plan and execute integrated campaigns targeting priority industries and enterprise accounts. Own full campaign delivery including audience targeting, landing pages, email sequences and launch coordination. Test and optimize targeting, channels and conversion journeys based on results.
**Events & Partner Marketing**: Own marketing execution of webinars, roundtables and industry conferences. Develop joint marketing programs with partners and industry communities. Engage prospects before and after events to turn participation into qualified conversations.
**Prospect CRM & Lifecycle Marketing**: Build and run prospect nurture programs across the enterprise buying cycle. Manage audience segmentation, email campaigns and marketing automation workflows. Align with sales on lead qualification, routing and follow-up. Use engagement and conversion data to improve journeys and lead quality.
**Market Expansion & Presence**: Partner with local commercial teams to translate market priorities into marketing plans. Adapt campaigns to local audiences. Build visibility among enterprise buyers through thought leadership, customer stories and expert perspectives.
**Marketing Operations & Performance**: Maintain campaign calendar and reliable execution. Track campaigns and maintain marketing data with sales and revenue operations. Assess performance through qualified engagement, sales-accepted opportunities and pipeline contribution. Build reusable templates and workflows using AI and automation.
You will work closely with sales, product, content marketing and local commercial teams to translate business priorities into focused marketing plans and drive them forward independently.
**Requirements**
- Demonstrated experience delivering B2B campaigns for business audiences, ideally involving enterprise buyers and considered purchasing decisions
- Proven ability to independently own and deliver work from objective to execution
- Practical experience with integrated campaigns, events/webinars and email nurture; judgment to select appropriate channels
- Hands-on proficiency with CRM and marketing tools (building segments, launching email journeys, configuring automation, reporting)
- Commercial mindset with ability to explain how marketing work generates qualified demand, improves conversion and contributes to pipeline
- Strong organizational and collaborative skills; ability to manage multiple workstreams, own timelines and budgets, work directly with sales and partners
- Clear communication skills; ability to write effective campaign copy and briefs, adapt messages to different audiences
- Resourceful and analytical approach; comfort working with imperfect data and modest resources, testing ideas and acting on learnings
- Motivation to expand access to mental healthcare and build marketing programs supporting business growth
- Advantage: experience across multiple markets, or background in healthcare, employee benefits, HR technology or enterprise services
- Open to candidates in Malaysia (hybrid), Singapore (hybrid), Philippines (remote) or Indonesia (remote)
