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Lightricks is building cutting-edge open-world AI models that help systems understand, simulate, and generate the world around us. These foundation models will power the next generation of creative tools, physical AI, product simulation, and new ways to interact with technology.
As B2B Demand Generation Manager, you will own full-funnel demand generation across search (Google/YouTube) and paid social (LinkedIn, Meta, X, Reddit) to drive MQLs, SQLs, pipeline, and revenue targets. You'll manage substantial budgets across multiple geographies, planning spend for both impact and efficiency.
Key responsibilities include:
- Owning end-to-end demand gen campaigns across SEM and paid social channels
- Leading account-based marketing (ABM) motions in collaboration with SDRs, BDRs, and RevOps
- Managing high-budget campaigns at scale across geographies, forecasting and pacing spend strategically
- Balancing paid and organic acquisition with the organic growth team
- Running continuous experimentation on audiences, keywords, creative, messaging, bidding, landing pages, and conversion flows
You'll need 2+ years of proven B2B demand generation experience with hands-on expertise in LinkedIn Ads, Meta, X, and Google Ads/YouTube. ABM experience using intent/enrichment platforms (Apollo, Clay) and sales collaboration is essential. You should be comfortable leveraging AI tools (Claude, ChatGPT) for campaign ideation and optimization, and skilled with BI tools (Thoughtspot, Looker, Tableau) to translate data into action. Strong analytical capabilities, fluent English, and a growth mindset suited to fast-paced, AI-first environments are required.
