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Salary: USD 125,800 - 182,350 / annual
Moody's is seeking an Associate Vice President for Brand Campaigns and Experience to lead high-visibility brand initiatives and shape the company's global brand presence. This role sits at the center of how Moody's communicates with decision-makers, translating complex financial and analytical concepts into compelling narratives.
You will lead integrated brand campaigns from strategy and creative development through production, media execution, and measurement. Key responsibilities include developing brand strategy and positioning frameworks, overseeing paid media planning across channels (out-of-home, digital, social, sponsorship), managing media budgets and vendor relationships, and providing creative direction to ensure consistent brand expression. You'll serve as the day-to-day lead on a portfolio of large global brand initiatives, managing scope, timeline, budget, and stakeholder alignment.
The role requires 8–12 years of brand marketing experience, ideally combining creative agency and client-side perspectives. You should have proven success leading integrated campaigns, managing media plans and budgets, and balancing strategic thinking with detailed execution. Strong project management skills are essential to handle multiple concurrent initiatives across global markets and time zones. You'll work collaboratively with senior stakeholders, cross-functional partners, and creative teams, mentoring junior brand team members.
Required skills include excellent writing, presentation, and storytelling abilities; proficiency in translating technical subject matter for diverse audiences; and demonstrated experience with AI tools to streamline workflows and enhance operational efficiency. A bachelor's degree in marketing, communications, business, or related field is required; equivalent professional experience is also considered.
You'll report to senior brand leadership and work directly on some of Moody's highest-profile initiatives, from global advertising programs to flagship sponsorship activations. The team is responsible for stewardship of the Moody's global brand and delivery of engaging content and experiences that help clients navigate risk and unlock opportunity.
